Redesigning digital presence for Dubai based tailored software solutions provider
AEmetriks, an IT service company operating between UAE and Lithuania, approached our agency to redesign their website. The existing site was lacking a professional look and did not accurately reflect the brand values of the company. Additionally, the information flow on the website was inconsistent, making it difficult for visitors to find the info they were looking for. This lack of a clear information hierarchy made the website feel disorganized and confusing, which in turn led to frustration and a higher bounce rate.
A redesign was necessary to address these issues and create a more effective online presence for the company. This is exactly what we did.
Website Design
To enhance the overall visual appeal of the website, we created a series of custom illustrations to complement the textual information provided. Additionally, we incorporated colourful gradient circles into the layout to add a dynamic and fresh element to the design. Despite these additions, we maintained a minimalist approach throughout the design process to ensure the coherence of the company's visual identity.
In addition to the design, we focused on creating an intuitive user experience. We made sure the website was easy to navigate, with clear calls to action and a logical layout that ensured visitors could find the information they needed quickly and easily.
Job Listings
For the career page, we created a custom design which showcased AEmetriks' job listings. Each listing has its own page, where the job requirements and expectations can be outlined, with clear instructions for applying to the position. We also included a section that highlighted the company culture and benefits, providing potential candidates with a better understanding of what it's like to work at AEmetriks.
The Result
The end result was a professional, modern website that represented AEmetriks' brand effectively. The new website offered a better user experience, with a clear layout and intuitive navigation. The custom illustrations and icons added a lively touch to the design, making the website more engaging and visually appealing.
Additionally, the new career page helped AEmetriks attract top talent by showcasing their job opportunities and company culture. As a result, AEmetriks' online presence was significantly enhanced, providing them with a more robust digital platform to attract and retain customers and employees.
