Crafting an intrinsically accessible and vibrant digital platform for strategic commercial advisor
BOLD Business Decisions – a Strategic Commercial Advisory Company serving with best fit GTM Strategy for SaaS businesses.
Headed by Monika Holland, Sales & Marketing Leader, who, approached us to create a website that would showcase the services they provide, the problems they solve for their customers, and ultimately drive conversions through a clear and compelling call-to-action (CTA). And most importantly it had to comply with EU digital accessibility requirements.
Website Design
To create a spirited yet professional website, we opted for a minimalist and clean layout with plenty of white space, which we balanced with accents of red, indigo, and yellow. These colors evoke emotions of passion, creativity, and energy, which aligned with the brand personality of BOLD Business Decisions.
To add dynamics to the layout, we used a duo of serif and sans-serif typeface. The serif typeface we used is elegant, refined, and sophisticated, conveying professionalism and trust. The sans-serif typeface, on the other hand, is modern, and approachable, conveying energy and innovation.
Web Accessibility
We took extensive measures to make sure that the client's website was designed to be inclusive and accessible for everyone. Our team conducted a thorough accessibility assessment and made necessary design adjustments to enhance accessibility. We added an overlay modal to remind visitors of the site's accessibility features and offer an easy feedback option, created a WCAG-aligned accessibility statement, and awarded the client with a Web Accessibility certification, demonstrating their commitment to inclusivity.
Clear CTA and Responsive Design
To enable visitors to schedule a discovery session with the team, we included a Calendly widget in the contact section of the website, making it easy for potential clients to learn more about the company's services and solutions.
We ensured that the content of the website is easily accessible and visually appealing on all types of screens, regardless of resolution or size. This is a crucial aspect of contemporary web design, as responsive design enhances user experience and boosts the website's visibility on search engines.
The Result
The website we created for BOLD Business Decisions exceeded their expectations and accurately reflected their brand identity and values. The minimalist and clean design, combined with the vibrant colors and dynamic layout, effectively showcased the services they provide. Overall, the website has received positive feedback from the client and visitors, and has helped BOLD Business Decisions to attract new customers and increase its brand awareness.
