Bringing the outdoors in: designing a Logo for a Berlin-based Scandinavian moss retailer
Our client, a Berlin-based company selling genuine and naturally preserved Scandinavian mosses online for handicrafts and interior design projects, approached us with a brief to design a logo and print collateral for his newly established business.
The challenge here was to create a logo and product labels that would accurately represent the brand and appeal to the target audience. The client requested that the logo incorporate a reindeer silhouette and use a natural color palette consisting of cold colors.
Visual Concept & Logo
Scandinavian Moss is also called Reindeer Moss due to the fact that it serves as pasture for reindeer, although some believe its name is due to the structure of the moss resembling reindeer antlers. Thus, one of the concepts was to incorporate reindeer silhouette in the symbol of the logo.
The client was provided with a few different concepts of the logo which all incorporated some kind of moss resembling elements. However, the logo with a silhouette of a reindeer and moss overlay won the competition. Color palette of a logo consists of bluish and soft pastel green colors, conveying the sense of peace and comfort, just like the moss creations itself.
Print & Digital Content
After the logo was finalized, the design team was commissioned to create product labels and digital banners for online promotion purposes. The team maintained the organic and minimalist aesthetics throughout all of the communication materials, ensuring consistency in the brand's overall image.
