Developing a modern visual identity and website for a South African recycling company
South Group Recycling is a recycling company that provides responsible and environmentally friendly recycling solutions, specializing in electronic waste and catalytic converters. They have been operating for over a decade, expanding from a small business to a world-class recycling company with three offices in South Africa. The company needed a professional digital space to present their values and services, as well as communicate their trust, dedication, and expertise.
The client required a website that would showcase their environmental responsibility, reliability, and competitive pricing, along with the convenience of their recycling collection services. Additionally, they needed a way to collect and sort service inquiries from different cities. The company also wanted a modern, youthful, and energetic logo to represent their brand identity.
Visual Concept and Logo
Our design agency proposed a color palette driven by a bright blue and reddish magenta, which balanced energetic and modern tones with serious and stable shades of gray and white space.
To create the logo, we designed a contemporary combination mark featuring the stylized letter "S" as a two arrows looping around. The result was a fresh and dynamic logo that captured the company's sustainability and agility.
Website Design
For the website, we opted for a clean and professional-looking design built on the WordPress platform. The website comprises a long-scroll landing page, a page for blog posts, and a career page that features current job openings. Additionally, we included the "Book a Collection" form, which is a crucial feature that enables customers to request recycling services based on their location. To enhance the user experience further, we implemented a custom-designed map widget to showcase the company's various locations.
Business Cards and Email Signature
To round out the project, we delivered an on-brand email signature in HTML format and business cards in a couple layouts which further reinforced South Group Recycling's corporate image and sustainability values.
