A new era of recycling: designing for a Dubai-based start-up focused on spent catalysts and e-waste
Trading Peaks is a Dubai-based company specializing in the recovery of Platinum Group Metals (PGMs) from scrap automotive catalysts and electronic waste. The company performs sampling, assaying, and analysis of scrap materials at their state-of-the-art laboratory.
The company approached us for a new logo design and website development with an emphasis on user experience and interface design (UX/UI) for their online tools. The goal was to create a minimalist, modern, and professional-looking website that would reflect the company's expertise in the industrial sector of catalytic converter recycling and electronic waste recovery.
Logo Design
For the logo design, we drew inspiration from the honeycomb monolith of catalytic converters, which reflects Trading Peaks' focus on industrial sector recycling. We paired it with a sans-serif typeface to convey trust, transparency, and modernity. We created versatile variations, including horizontal and stacked versions, a stamp logo, and tagline-free versions.
Visual Concept
We used a dynamic layout throughout the whole site to present the company's services and a few tools that would help users determine the price of their catalytic converters or electronic scrap. The site was designed to be solid, minimalist, modern, and professional-looking, with a focus on user-friendliness.
Landing Page
One of the challenges was to present Trading Peaks' e-waste and catalyst recycling services in a clear and distinct way on the website. To solve this, we designed a main landing page with a split banner, directing users to the corresponding landing page for each service. This approach allowed for a more streamlined user experience, tailored to the specific needs of each customer group.
UI/UX Design
In terms of UI/UX design, we designed the user interface for Trading Peaks' online database, comparison tool, and tracking tool. The online database allowed users to search scrap catalytic converters by car brands and serial numbers, while the comparison tool enabled users to determine the return value for the catalyst converters and e-waste.
Finally, the tracking tool allowed users to follow the processing phases of their submitted material and access grading reports by lot, exact amounts of grading categories, and fullness count per shipment.
