A complete branding overhaul for an organic hemp superfood retailer
TrustHemp is an organic hemp superfood retailer in Lithuania that provides consumers with high-quality, natural, and nutrition-packed products made from organically grown hemp. The products, including Whole Hemp Seeds, Hemp Oil, Cannabis Flour and Protein, are completely natural and GMO-free, grown without any fertilizers or chemicals. TrustHemp aims to improve one's well-being and nourish the body and soul with their products.
The team at TrustHemp contacted us to help them with a complete branding overhaul, including a new logo design, visual identity, website with e-commerce functionality, and packaging. Their vision was to create a modern, clean, and minimalist brand image that conveyed trust and reliability to their target audience. To ensure a cohesive and consistent presentation of the brand across all marketing and communication materials, we also created a TrustHemp brand book.
Logo Concept & Design
The TrustHemp logo design seamlessly blends modern and traditional elements, reflecting the brand's integrated approach. The serif lettering of the logotype conveys a sense of tradition and trustworthiness, highlighting hemp's longstanding history of human use. Meanwhile, the geometric sans-serif typeface of the tagline and minimalist logo icon embody the brand's modern and forward-thinking nature.
The hemp leaf rising from the word 'hemp' serves as a sunrise symbol, emphasizing TrustHemp's commitment to providing the world's most nutritionally complete food source. By embracing, cherishing, and respecting hemp like we do our mother sun, TrustHemp delivers a clear message about their values and dedication to delivering high-quality products.
Packaging Design
In addition to that, we were commissioned to design packaging for TrustHemp products – hemp protein powder, hulled hemp seeds and unhulled hemp seeds. We have ceated Minimalist aesthetics with a leading typography and lots of negative space for the design to breath.
Brand Style Guide
To ensure a consistent and clear presentation of the TrustHemp brand across all marketing and communication materials, we created a comprehensive brand book. This resource serves as a guide for future designers, marketers, employees, and partners, outlining the visual and linguistic aspects of the brand.
The brand book covers everything from the logo concept and color usage guide to brand elements such as pattern and symbol, as well as typography and hierarchy, imagery style, and social media visual guidelines. Additionally, it includes linguistic aspects such as the brand's mission, vision, key values, concept, target audience definition, tagline, and tone of voice.
Website Design & Social Media
TrustHemp's social media and banner imagery guidelines were designed to share the same clean and minimalist aesthetic as the packaging and website. Meanwhile, for their online store, the TrustHemp team chose Shopify and reached out to us for design and tweaking assistance. Thanks to the comprehensive brand book, we were able to save time and ensure the website design remained on-brand. These visual guidelines are essential, regardless of the company's size, and always pay off in the end.
